Build your organization your unique brand – from the inside out.
“Your brand is what people say about you when you are not in the room.”
Jeff Bezos, CEO, Amazon.com
Your brand is not just a logo or advertising slogan. Essentially, your brand is the external expression of your business strategy. Branded organizational cultures successfully link the dynamics of corporate culture with the psychology of brand – integrating two powerful concepts in unique and profound ways.
Branded Culture is all about bringing your brand to live from the ‘inside out'. That is, creating a framework in which we engage and align everyone to the strategic positioning of your business, and help them to deliver ‘on-brand' behaviors in their dealings with customers and with each other.
Over the years when the focus was only on the customers, we have introduced our revolutionary Putting People First™ concept which simply means “put your staff first, and then they will put the customers first.” Since then, we’ve worked with major international and local brand names, helping them to shape their cultures successfully. If you want to reinforce your brand by making sure that your service, operations, strategies, policies, and workforce aligned with what you promise your customers, we can help.
As TMI Turkey we are in the business of bridging the gap between “the brand you promote” and “the brand experience you deliver” in two complementary culture concepts.